Advertisements and other content displayed or transmitted to you on or through the Web Site may be customized to your interests and preferences, based on your Personal Information and Web Site Usage Information, including (but not limited to) non-personally identifying information, which we may obtain from you or from other sources.
We collect Personal Information from and about users of our Web Site, for example, when users register or subscribe for accounts or features on our Web Site, make online purchases, complete surveys, contribute to a review, submit a comment or question to us using a contact us or similar feature on our Web Site, send us an e-mail, or in any other way submit Personal Information to us via our Web Site.
IP Address and Clickstream Data
When you visit our Web Site, our server automatically collects data about your Internet Protocol address, which is a number thats automatically assigned to your computer by your Internet service provider. When you request pages from our Web Site, our servers may log your IP Address and sometimes your domain name. Our server may also record the referring page that linked you to us (e.g., another Web site or a search engine); the pages you visit on this Web Site; the Web site you visit after this Web Site; the ads you see and/or click on; other information about the type of Web browser, computer, platform, related software and settings you are using; any search terms you have entered on this Web Site or a referral site; and other Web usage activity and data logged by our Web servers. We use this information for internal system administration, to help diagnose problems with our server, and to administer our Web Site. Such information may also be used to gather broad demographic information, such as country of origin and Internet Service Provider.
Any or all of these activities with regard to Web Site Usage Information may be performed on our behalf by our services providers.
How is the Personal Information used?
We will use your Personal Information, for example, to respond to your requests and to provide you with our product and service offerings. We may also use your Personal Information to maintain our internal record keeping.
In addition, we may send you notices (for example, in the form of e-mails, mailings, and the like), and otherwise correspond with you, about products, services, companies and events, sponsored by us and others, that we think might interest you. You may opt out of receiving such notices from us by following the instructions in the Right to Opt In and Opt Out section above.
We may analyze user behavior as a measure of interest in, and use of, our Web Site and e-mails, both on an individual basis and in the aggregate.
Do we share Personal Information and Web Site Usage information with others?
We may use third-party partners to help operate our Web Site and deliver our products and services, and may share your information with our affiliates, service providers and other third parties that provide products or services for or through this Web Site or for our business (such as Web site or database hosting companies, address list hosting companies, e-mail service providers, analytics companies, distribution companies, fulfillment companies, and other similar service providers that use such information on our behalf).
We may disclose aggregate statistics regarding user behavior as a measure of interest in, and use of, our Web Site and e-mails to third parties in the form of aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user.
Legally Compelled Disclosures
We may disclose user information to government authorities, and to other third parties when compelled to do so by government authorities, at our discretion, or otherwise as required or permitted by law, including, but not limited to, in response to court orders and subpoenas. We also may disclose user information when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of the Web Site, or anyone else that could be harmed by such activities.
In the event that Paragon, or substantially all of its assets, are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation or liquidation, Personal Information may be one of the transferred assets.
Consent to Processing
By providing Personal Information to this Web Site, you understand and consent to the collection, maintenance, processing and transfer of such information in and to the United States and other countries and territories.
Third-Party Linked-To Web Sites
Last Updated: [ 4/10/2008 ]