FRIDAY FEATURE: APL

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Athletic Propulsion Labs (APL) was founded in March of 2009, by two former collegiate athletes and identical twins, Adam and Ryan Goldston.  They split their time playing football and basketball and developing technology for basketball shoes in their dorm.  They envisioned developing a unique groundbreaking sportswear brand that features new innovations and technologies, while not compromising design, performance, and fashion.  They continue to disrupt the sneaker market, which is already oversaturated with the same few brands.  In fact, they make shoes so perfect, that in 2010 the NBA banned their shoes because they gave players an unfair advantage.  They’ve since moved on from basketball shoes to running shoes and continue to have a pervasive presence in the fashion world.

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