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JEMMA'S STORY

Once a Goldman Sachs executive, now fashion designer, Joanna Lau is an entrepreneur who wanted to create a bag for career-focused women.  In the handbag world, fashion has always trumped function, which is why Joanna created  Jemma Bags.  She envisioned bridging the gender gap by offering the today’s woman a bag for women of any profession.  Fashion-forward and functional, yet affordable, the “Birdie” Gym Bag by JEMMA.  Named after the classic golf term, the Birdie is the epitome of an all-in-one carrier perfect for an after-work gym session or other adventures.  Crafted from light, yet durable Italian leather and nylon, this tote is your go-to gym bag, even with a ventilated side compartment perfect for your gym shoes.   The Birdie is made to fit not only your water bottle and gym clothes, but also your laptop and accessories, and even includes a cosmetic case and a laundry bag.  Have an original, sleek, and stylish look that everyone in the gym will ask you about!

The Birdie can fit everything you could possibly need for the gym – and more!  This gym tote features a ventilated side compartment to store your gym shoes, without storing their smell.  A front slip pocket fits magazines so you’re never bored, or a laptop if you’re planning on going to/from the office!  An elastic water bottle holder in the large central compartment ensures there are no mishaps.  The bag even includes a machine washable drawstring bag for laundry or shoes, and a cosmetic case for your makeup and toiletries after your workout is over!  

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